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Discovery, Eurosport unveil multiscreen strategy for PyeongChang 2018
Creating the seat that doesn’t exist’ will be the aim for Discovery Communications and Eurosport as the broadcasters mark one year until the Winter Games in PyeongChang.
The upcoming PyeongChang 2018 Olympic Winter Games will be Eurosport’s first as the new Home of the Olympics in Europe. Discovery Communications holds the exclusive multimedia rights for 50 countries and territories in Europe for the 2018 through to the 2024 Olympic Games.
The companies have unveiled what they claim will be the ultimate Olympic Games experience thanks to an editorial strategy that will deliver deeper and more engaging coverage across all screens through the Eurosport pay-TV channels and digital services in 50 markets.
For the Olympic Winter Games, Eurosport will broadcast more than 100 events live and on-demand, providing access on any device at any time. It says it will make PyeongChang 2018 the most digital Olympic Games across Europe, capturing every moment of action for viewers, as well as creating further mass engagement on Discovery-owned digital sites, including Eurosport.com, and social media platforms.
The year-round Olympic content will span long- and short-form storytelling and will use the technology such as virtual reality (VR) and augmented reality (AR) to engage new and younger audiences. It will also offer new immersive storytelling featuring the personalities and experts.
“Our commitment to redefine the Olympic Games viewer experience and drive more engagement for all people across Europe is a bold statement that we intend to meet and exceed,” remarked Discovery Networks International president and CEO JB Perrette. “As a purpose-driven company, Discovery shares many of the values represented by the Olympic Games, and we are excited to tell these riveting stories of human ambition, sacrifice and achievement.”
Creating the seat that doesn’t exist’ will be the aim for Discovery Communications and Eurosport as the broadcasters mark one year until the Winter Games in PyeongChang.
The upcoming PyeongChang 2018 Olympic Winter Games will be Eurosport’s first as the new Home of the Olympics in Europe. Discovery Communications holds the exclusive multimedia rights for 50 countries and territories in Europe for the 2018 through to the 2024 Olympic Games.
The companies have unveiled what they claim will be the ultimate Olympic Games experience thanks to an editorial strategy that will deliver deeper and more engaging coverage across all screens through the Eurosport pay-TV channels and digital services in 50 markets.
For the Olympic Winter Games, Eurosport will broadcast more than 100 events live and on-demand, providing access on any device at any time. It says it will make PyeongChang 2018 the most digital Olympic Games across Europe, capturing every moment of action for viewers, as well as creating further mass engagement on Discovery-owned digital sites, including Eurosport.com, and social media platforms.
The year-round Olympic content will span long- and short-form storytelling and will use the technology such as virtual reality (VR) and augmented reality (AR) to engage new and younger audiences. It will also offer new immersive storytelling featuring the personalities and experts.
“Our commitment to redefine the Olympic Games viewer experience and drive more engagement for all people across Europe is a bold statement that we intend to meet and exceed,” remarked Discovery Networks International president and CEO JB Perrette. “As a purpose-driven company, Discovery shares many of the values represented by the Olympic Games, and we are excited to tell these riveting stories of human ambition, sacrifice and achievement.”
