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RTL Netherlands to handle A+E ad sales
A+E Networks and RTL Netherlands have signed a two years contract for advertising and sales activities in the Netherlands.
As of January 1, 2016, RTL Netherlands will provide sales spot and non-spot advertising for both History and Crime + Investigation (CI), including branded content and programme sponsorships.
Nicolas Eglau, COO of A + E Networks UK and GM for Benelux, the Nordic region, Poland and South Africa, said: “Our brands now reach more than half of Dutch households, so it’s for A+E Networks, a great time to co-operate with RTL Nederland. The proven effective ad sales strategies of RTL are an ideal partner for identifying and increasing our opportunities in this important market.”
Ton Rozenstraten, CCO RTL Netherlands, added: “With the two channels of A+E, History and CI, and our existing range, we can now offer our advertisers an even greater choice and a greater range.”
Today’s announcement follows the news that A+E Networks UK, which also serves the Dutch market, has signed a pan-European agreement with Liberty Global. This includes the addition of History to the Dutch Ziggo basic tier, making the channel available to 3.3 million subscribers, an increase of 2.2 million subscribers.
Nicolas Eglau joined A+E Networks last September, coming from RTL Nederland.
A+E Networks and RTL Netherlands have signed a two years contract for advertising and sales activities in the Netherlands.
As of January 1, 2016, RTL Netherlands will provide sales spot and non-spot advertising for both History and Crime + Investigation (CI), including branded content and programme sponsorships.
Nicolas Eglau, COO of A + E Networks UK and GM for Benelux, the Nordic region, Poland and South Africa, said: “Our brands now reach more than half of Dutch households, so it’s for A+E Networks, a great time to co-operate with RTL Nederland. The proven effective ad sales strategies of RTL are an ideal partner for identifying and increasing our opportunities in this important market.”
Ton Rozenstraten, CCO RTL Netherlands, added: “With the two channels of A+E, History and CI, and our existing range, we can now offer our advertisers an even greater choice and a greater range.”
Today’s announcement follows the news that A+E Networks UK, which also serves the Dutch market, has signed a pan-European agreement with Liberty Global. This includes the addition of History to the Dutch Ziggo basic tier, making the channel available to 3.3 million subscribers, an increase of 2.2 million subscribers.
Nicolas Eglau joined A+E Networks last September, coming from RTL Nederland.
