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Satellite TV News RTL to rebrand Passion in Germany

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RTL to rebrand Passion in Germany
German commercial broadcaster Mediengruppe RTL Deutschland will change the name of its pay-TV channel Passion into RTL Passion on November 12, 2015.

The name will then equal sister channels RTL Living and RTL Crime which already carry the RTL brand.

RTL acquired the 49.6% stake of TV production company UFA in Passion on December 31, 2014, thereby turning the channel into a 100% subsidiary. This is now also reflected in the channel’s name which didn’t carry the RTL brand because of the UFA shareholding.

With the name change of Passion, all three pay-TV channels will also adopt a new design (illustrated above).
 

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