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Sky Sports becomes top digital platform
Sky Sports has become the number one digital destination for sport following a record breaking 2015.
Online video views recorded by Comscore increased by approximately 175% (between January and November), totalling just under 300 million by December. On-demand usage is also up considerably, with a total of 20 million downloads of highlights, magazine and short-form programmes, up from just over 13 million at the same stage last year, showing that Sky Sports continues to innovate across a changing world of sports consumption.
It will come as little surprise that football was the most covered sport with 12,854 hours broadcast; followed by cricket (7,154 hours), golf (6,708 hours), F1 & Motorsport (4,721 hours) and
(2,035 hours).
Online, skysports.com’s football video views surpassed 170 million for the first time, and the UEFA Euro 2016 Qualifiers’ new format, coupled with the success of the Home Nations, saw audiences grow 28% from last year’s FIFA World Cup Qualifiers.
England’s victory over Australia in the Ashes cricket series also saw 1.7 million unique users per Test on the Sky Sports website, a 39% increase on the 2013 summer series.
Ondemand downloads of boxing content have also experienced a huge rise, up over 100% on this stage last year, with over 3.4 million.
Sky Sports has become the number one digital destination for sport following a record breaking 2015.
Online video views recorded by Comscore increased by approximately 175% (between January and November), totalling just under 300 million by December. On-demand usage is also up considerably, with a total of 20 million downloads of highlights, magazine and short-form programmes, up from just over 13 million at the same stage last year, showing that Sky Sports continues to innovate across a changing world of sports consumption.
It will come as little surprise that football was the most covered sport with 12,854 hours broadcast; followed by cricket (7,154 hours), golf (6,708 hours), F1 & Motorsport (4,721 hours) and
(2,035 hours).Online, skysports.com’s football video views surpassed 170 million for the first time, and the UEFA Euro 2016 Qualifiers’ new format, coupled with the success of the Home Nations, saw audiences grow 28% from last year’s FIFA World Cup Qualifiers.
England’s victory over Australia in the Ashes cricket series also saw 1.7 million unique users per Test on the Sky Sports website, a 39% increase on the 2013 summer series.
Ondemand downloads of boxing content have also experienced a huge rise, up over 100% on this stage last year, with over 3.4 million.
