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beIN SPORTS, beIN SPORTS en Español continue ratings surge
The allure of Real Madrid and Barcelona to Hispanic US TV is well known, and even matched with less well known opponents they still draw huge audiences, as beIN SPORTS has just discovered.
Live coverage of the La Liga games featuring Real Madrid against this year's surprise package Celta de Vigo and Barca's fixture against Basque minnows Eibar on 24 and 25 October led the core beIN SPORTS channel and it Spanish-language sister station to out-perform Spanish language network competitors.
Indeed according to Nielsen Media research, both matches were No 1 in sports programming among Spanish-language cable networks on their respective dates. Real Madrid vs. Celta October delivered an average 228,000 total viewers across both beIN SPORTS and beIN SPORTS en Español.
Drawing an average of 151,000 total viewers on beIN SPORTS en Español, the match outperformed the ESPN Deportes' Mexican First Division Dorados de Sinaloa vs. Tigres UANL match, Fox Deportes' Bundesliga Leverkusen vs. Stuttgart NBC, Universo's Futbol Liga MX Pachuca vs. Monarca and even NBC Universo's Barclays Premier League game between Arsenal and Everton match.
The Barcelona vs. Eibar broadcast on 25 delivered an average of 362,000 total viewers across both beIN SPORTS and beIN SPORTS en Español.
The allure of Real Madrid and Barcelona to Hispanic US TV is well known, and even matched with less well known opponents they still draw huge audiences, as beIN SPORTS has just discovered.
Live coverage of the La Liga games featuring Real Madrid against this year's surprise package Celta de Vigo and Barca's fixture against Basque minnows Eibar on 24 and 25 October led the core beIN SPORTS channel and it Spanish-language sister station to out-perform Spanish language network competitors.
Indeed according to Nielsen Media research, both matches were No 1 in sports programming among Spanish-language cable networks on their respective dates. Real Madrid vs. Celta October delivered an average 228,000 total viewers across both beIN SPORTS and beIN SPORTS en Español.
Drawing an average of 151,000 total viewers on beIN SPORTS en Español, the match outperformed the ESPN Deportes' Mexican First Division Dorados de Sinaloa vs. Tigres UANL match, Fox Deportes' Bundesliga Leverkusen vs. Stuttgart NBC, Universo's Futbol Liga MX Pachuca vs. Monarca and even NBC Universo's Barclays Premier League game between Arsenal and Everton match.
The Barcelona vs. Eibar broadcast on 25 delivered an average of 362,000 total viewers across both beIN SPORTS and beIN SPORTS en Español.
