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India vs. Pakistan match breaks digital video audience records

India vs. Pakistan match breaks digital video audience records


DetailsRebecca Hawkes | 23 February 2015


Digital broadcasting history was made when more than 25 million views registered on Star India's online streaming platforms during the India vs. Pakistan Cricket World Cup match on 15 February.


The figure represents the highest ever number of online video views for a single game in any sporting event across the globe in one country, Star TV claims.

"The opening day of the ICC Cricket World Cup 2015 registered 6.5 million video views and 5.4 million unique visitors across Web, mobile and app on our digital platforms. This was over double the prior record high set last year. Next day, the India Pakistan match created history in online sports viewership with 25 million views for the game on two of our digital platforms — Hotstar and starports.com," said Sanjay Gupta, COO, Star India
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"This has set a new record for the highest number of video views on the digital platform ever for a single match of any sport across the globe."

The previous records for the highest number of online video views in a sporting event were set during the India vs. Sri Lanka cricket game on 13 November 2014 with 3.6 million views and the IPL semi-final on 28 May 2014 with 3.2 million video views.

Hotstar, which has been built to accommodate Indian Internet infrastructure limitations, can operate on speeds as low as 64Kbps, though works ideally at speeds of 128 Kbps, according to Star. The new digital platform has witnessed the fastest adoption of any digital service in the world, with four million downloads in 15 days, claims the 21st Century Fox-owned company.

More than one billion television viewers worldwide were tipped to have watched the clash of Asia's cricketing titans on 15 February, when India beat Pakistan in the 2015 ICC Cricket World Cup.

The match, which is expected to have been the most watched in the history of cricket, saw title-holders India emerge as victors over their fierce rivals for the sixth time in succession.
 

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Cricket World Cup openers draw 101MN Indian TV viewers


DetailsRebecca Hawkes | 23 February 2015


The opening two matches of this year's ICC Cricket World Cup attracted 101 million viewers across the eight Star TV channels in India, according to audience measurement data from TAM.


The two matches – New Zealand vs. Sri Lanka and England vs. Australia, played on 14 February, drew a greater number of Hindi viewers (67%) compared to those tuning into Star TV's coverage with an English feed. In the previous edition of the World Cup, those watching with English commentary drew 55% of the country's TV audience.

The Australia vs. England T20 cricket match was broadcast in six languages by the Indian pay-TV operator, and accounted for the majority of the 101 million viewers that tuned in. It registered two-and-a-half times the viewing figures for the same fixture in the recently concluded tri-series (between India, Australia and England).

Television viewing figures are yet to be released for India's opening two matches in the World Cup, which saw them beat Asian rivals Pakistan on 15 February, and demolish South Africa on 22 February. However, global TV audiences were expected to exceed 1 billion for the former clash alone.

Broadcasting rights for all ICC events were sold to a joint venture of ESPN-Star Sports in 2006, for a reported US$1.1 billion. Star, which bought out ESPN in 2012, holds the rights to broadcast the 2015 World Cup to more than 200 countries.

The 2015 Cricket World Cup is the 11th of the T20 tournament and is jointly hosted by New Zealand and Australia.
 
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